I don't know about you guys, but it's hard to find a place to be genuinely yourself when you live in a world that is dominated by social media. Don't get me wrong, I love social media. It has helped me grow my business to a point I KNOW I wouldn't be without it. I am forever grateful to have a platform where I can share my journey and connect with likeminded humans, FOR FREE. And let's be real, I will probably shoot this blog post out to my followers, so I am in no position to bash the little cyber worlds we have created for ourselves. I can, however, put my damn phone down once and a while and relish in the sweetness of a moment for the sole purpose to FEEL it, rather than blast out captions about it into the instagram universe.
Growing a brand is tough, and we rely on social media to take our brand to that next level... again and again and again. Sweet Thyme has completely taken over my online presence, and while I try my best to keep things real, and incorporate my personal life into my business life, it is tiring. I am the type of person who posts a lot when I am in the work grind, which is probably 85% of the time. I have mastered the technique of fitting instagram into my work routine, so it doesn't negatively impact my productivity. But as soon as I am with my loved ones, on family vacations, have visitors, or am out of my day to day routine, my phone is the first thing to go. Not because I have to tell myself to keep in it my purse, but because I don't have as strong of a desire to check into that world. It naturally happens, and I have come to realize that I need to warn my friends that I will be MIA when real life takes over.
These little breaks are necessary for me to snap back into reality, and realize that the amount of "likes" I get on a post, does not fucking matter, (excuse my french)... because let's be honest, it's SO easy to get caught up in that stuff when trying to build a business. Don't get me wrong, in my maker world, I think building a following is so important and SHOULD be a work priority if you want to make a living doing what you love. You have to promote what love in order for others to fall in love with it too. However, if you want to stay SANE, and be an actual human being that positively impacts this weird world, taking a break from screen time is key.
"You can influence strangers all day long with your inspiring posts, but what about your friends in the flesh?"
You can influence strangers all day long with your inspiring posts, but what about your friends in the flesh? Listen. Like, actually listen. I like to think that I am a Master Listener of sorts, (it kind of comes with my introverted nature - more about that later), so when I am with loved ones, and am able to connect with them, it makes me feel like I am actually doing something more than just promoting my brand to people I don't know.
Anyways, this entry has taken a turn I wasn't expecting, and I don't want to sound like I am lecturing y'all. I mean, I have no idea what I am doing most of the time... so take everything I say with a grain of salt. My main objective of this rant is to introduce the meaning of existence behind this online journal of mine. This will be a place for me to unleash, tap into interests other than spoons & cards, (surprise! - I have other interests!), and write. I like to write, and haven't given it much time or attention over the last few years, so I'm excited to have a place to go specifically made for words. This will be a space for me to connect with y'all in a different way. While Sweet Thyme will naturally come up because it's such a big part of my life, I hope to concentrate on the real stuff. Simple living, relationships, recipes, travel. Less, "Buy My Wares", and more "Let's Get To Know Each Other".
Always feel free to comment below with questions, thoughts, random or relative... it doesn't matter. I want to hear from you.
Thanks for listening...
xo - C H E L S E A